AWARDS OPEN DOORS OR WHY YOU SHOULD LOVE WINNING AWARDS!
It goes without saying that winning industry awards is a huge personal boost, offering ‘official’ confirmation that you are excelling in your field and achieving your goals. But have you considered the benefits to your business as a whole and the opportunities that can arise from claiming one of hairdressing’s most coveted trophies?
Current holders of the British Hairdressing Business Awards Sustainable Salon of the Year title, Anne Veck and Keith Mellen, co-founders of Anne Veck Limited, believe that their win, and the associated press coverage, have helped their sustainability mission reach a much wider audience, while also creating new business leads.
Amongst these are educational contracts, as well as endorsements of green initiatives such as their role in helping to develop the Nature Positive Business Pledge which has been created by the UK Business & Biodiversity Forum (upon which Keith Mellen sits); the launch of their own educational programme and bookings galore from global hairdressing giants Davines. Keith comments, “We are also having some interesting conversation with other brands who want to genuinely improve their sustainability offering, so watch this space for exciting next news.”
Anne said, “One amazing surprise was that we were contacted by academic Dr Katherine Sugar, a post-doctoral research associate at the University of Oxford. When Dr Sugar read of our awards success in sustainability in hairdressing, she wanted to include us in her academic study to demonstrate how SMEs across the UK can reduce their carbon emissions and help to tackle climate change.”
Keith and Anne’s unwavering commitment to sourcing eco alternatives for every area of their salon business has seen them become authority figures on the subject and led to the creation of their Salon RE:Source downloadable toolkit, which provides practical sustainability advice to other businesses.
“Every opening for us is another way and another audience with whom to share our ideas for making positive sustainable choices – and much of this has come about as a result of our awards success and the consequent media coverage” commented Keith Mellen. “The results show in the constantly growing numbers of salons and hairdressers downloading our Salon Re:Source toolkit to help them on their way; currently 1,650 hairdressers have chosen to use the toolkit for positive change, which is incredibly rewarding. Entering awards does often require a little time, effort or cost, but the opportunities that can arise from the experience makes it so worthwhile.”
To see Anne Veck’s awards and accolades click here.