Anne Veck has been named ambassador for Easydry and here she explains why she has switched to disposable towels.
Sustainability guru Anne Veck has taken her commitment to the environment one step further by dumping her cotton towels and onerous laundry system to sign up with pioneering disposable towel producer, Easydry. At the same time, she has become an ambassador for the crusading eco brand to spread the word of Easydry’s highly absorbent, luxuriously soft and hygienic eco disposable towels.
‘I began looking at the environmental differences between using and laundering cotton towels and disposable salons earlier this year and I found there was so much unnecessary waste with cotton,’ said Anne, who earlier this year converted her salon so it has an almost zero carbon footprint. ‘And when I looked in more detail at disposable towels I knew instantly I wanted to work with Easydry. It has gone much further than any other company in seeking out the greenest, most sustainable ingredients and partners, and all its processes are completely transparent.’
Anne Butterly, CEO of Vytal, producer of multi-award winning Easydry was keen to work with Anne to help dispel some of the myths that surround disposable towels.
‘Technological innovation by Vytal has allowed us to develop a next-generation textile that is luxuriously soft, highly absorbent and hygienic,’ said Anne. ‘It is a high-end eco product that salon clients love without it carrying a luxury price tag. Salons can actually upgrade their service to one-use only and eco-friendly towels while cutting costs. We are delighted to work with Anne to spread the word through the rest of the industry.’
Easydry enables salons to reduce their carbon footprints as the towels are 100 per cent biodegradable, and are made from natural wood fibres sourced in a sustainable way and made into towels using eco-friendly processes. Easydry are the only disposable towels to have been awarded the highly recognisable FSC certification.
Here is Anne looking lovely in her official PR photo – to find out more about Anne Veck salons’ environmental actions visit www.anneveckhair.com and to book an appointment on line go to https://www.anneveckhair.com/book_online.html.