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Sensible Swag!

Sensible Swag! Hair tools which double as awesome jewellery. An innovation and collaboration with my daughter Chloe, who is based in France and trades as Dirty French Girl Bijoux.

A range of bespoke hairdressing tools which make a hairdresser’s everyday salon work much easier yet are stylish at the same time. What’s more innovative than wearable sexy swag combined with hairdressing practicality? Nothing like them available elsewhere and designed individually for each hairdresser.

Hairdressers now have three incredibly useful tools made in bronze, silver or gold. Each equal parts hair tool and stunning jewellery.

The Claw Ring

No longer must you fumble through hair with your ill adapted fingers and thumbs! This sultry ring helps you section hair for anything from plaiting to hair extensions, frees your hands from holding a comb and allows you to look swag whilst doing it.

The Elastic Cuff

Ever worn a hair band on your wrist and find that it has so cut off circulation, you fear you might loose your hand? Well fear not, the Elastic Cuff provides a stylish yet functional solution: a groove running along it to hold your bands and make sure you feel OK.

The Magnet Bracelet

With this sexy bangle biting your wrist, gone are the days where you run around looking for hair pins and clips. Just place them on the magnet between the cuff’s lips and they stay there until you next need them. Ideal Christmas presents for your favourite hairdreser (and everyone else too)!

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All about bobs!

All about bobs- will it suit you or not? With thanks to Cosmo for quoting Anne, we have based this blog on a recent piece on their website.  (No don’t go there now, read this first!)

Will a bob actually suit you and the way you style your hair?

Anne ‘s advice is “The bob is a great style because it’s highly adaptable to most face shapes. You can tailor it perfectly by playing with the length or deciding on a dramatic micro fringe or a soft, side sweep. It’s fun and there is a reason why all your fave cool girls are rocking a bob right now. But while you deffo should consider the cut, I do believe that some people do not suit a bob!” (Editor’s note: Er or a bob does not suit them rather! And “deffo” does anyone ever say that?!)

Getting a bob isn’t just a haircut, it’s a change in lifestyle.  So, how do you know if one will suit you?

You have medium-textured straight or wavy hair

Texture plays a huge part in the type of bob that will suit you – for instance, thinner hair will look great with a blunt cut or thick hair suits graduated styles to take some of the weight out of the hair. But if you have medium thickness, straight or wavy hair, a bob is a no brainer, as almost any cut will work for you with little daily styling needed for that effortless, cool girl vibe.

You don’t mind high-maintenance styles

No matter your hair thickness, texture or density, bobs require a lot more upkeep than longer styles. Bob maintenance does mean you have to make sure you have a trim every few months. And if your hair grows quicker than normal, then it might need to be more frequent than that.

You like a ‘statement’

Bobs are a statement style and if you go from really long to really short you will get comments and questions about your new look. So if you don’t want this, you might want to do a gradual cut, rather than a big chop to stop the inevitable attention your new look will bring.

You want to enhance your face structure

Bobs are an excellent way to do some gentle facial contouring without booking in with an aesthetics clinic. Working with your stylist, you can cut and layer your bob to emphasize the contours of your face. Styles like the bottleneck bob are built to flatter when gently waved and suit everyone.

Signs that a bob won’t suit you

If you have a really active lifestyle, think about it. Constant styling after sport or the gym, because  it’s harder to hide hair that’s in need of a wash when your hair is shorter. Also, you need to think about how long your hair needs to be to be tied back!

You live in a super-humid climate, there are snags. If your hair is highly porous (curly and/or bleached), it’s not impossible to have a bob, it’ll just take a few more products to keep your hair looking fresh.

You are really busy and need a low maintenance style, then maybe a bob is not for you? It’s less laborious to style than say, a fringe, but any bob, no matter your texture will require at least a few minutes prep each morning.

Thinking about the chop? Book with Anne at Kelly’s Hair Oxford here.

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Hair is Power!

Himba hairstyles!

A few years’ ago I travelled around Namibia and encountered a group of Himba women in the town of Swakopmund, someway south of their homeland in Damaraland. I was blown away by their hair and this memory came back to me whilst I was preparing my mood board for this shoot earlier this year (2025). A Himda woman’s hair is everything. It is unique and awesome. The Himba’s ideal of beauty is inspired by the orange and red glow of the earth, something synonymous with the African continent and the lifeblood of all. 

For Himba women  Hair is Power!

To create the looks, I combined intricate braiding techniques with strong shapes. I was influenced by Mocha Mousse, a neutral colour that elevates brown from earthy to luxurious which matches the stunning beauty of the Namib Desert and the Skeleton Coast. Do have a look at my 2025 Mood Board

Thanks to my awesome creative team:

Hair assistant Ella Park

Make-up Nikki Bassy.

Photography Desmond Murray

Hair and Styling moi!

and of course, my wonderful models:

Estelle Digridi https://www.instagram.com/estellethegazelle                                     

Sonia Cabrini https://www.instagram.com/soniacabrinii/    

and   Katey-Rose. https://www.instagram.com/katty_rose_/.           

To view the entire collection click here. 

Hope you like it!

Anne x

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Anne Veck Limited releases Sustainability Report 2024/25

We wrote our first company CO2 emissions and nature positive plans in 2023 and reviewed them last year. This time round we have combined the two into one sustainability report with an updated set of targets for 25/26. Read on to find out why. This blog puts the plan in context and gives you the link to the full document. Our hope is that others will take the time to write a plan and take action. Feel free to copy ours!

To support you in your sustainability journey we list some other useful links at the end of this piece.

INTRODUCTION

Anne Veck Limited

Anne Veck Limited is a micro SME based in Oxford, U.K. The company was founded in 1991 and until 2022 operated hairdressing salons. By March 2022 these had been sold and since then the business has focused on hairdressing training, photo shoots, shows and session work, as well as championing sustainability in the hair and beauty sector.

Until 2022 turnover was c.£960,000 p.a. with c.20 employees. Today turnover is c.£70,000 with 2 employees (2 company directors). The business operates from a hair salon (Kelly’s Hair Oxford), a home office and studio and at customers’ premises in the U.K., Europe and occasionally elsewhere.

Since investing in major “green” salon refits from 2013 onwards, Anne Veck Limited has been recognised as a leading champion of sustainable hairdressing in the U.K. with several industry awards and accreditations and an active programme of advocacy. Research shows that most people are concerned about climate change and nature loss but don’t often talk about it. We hope that our advocacy work which extends from chatting in the salon to on line media influencing, will encourage more conversations which will, in a very small way, impact this societal norm of silence so as to influence political and business action.

Anne Veck Limited is a founder member and sponsor of the U.K. Business and Biodiversity Forum (UKBBF) and a member of the British Beauty Council’s Sustainable Beauty Coalition (SBC). Director Keith Mellen is a director at UKBBF and a member of SBC’s professional services task force. Director Anne Veck is a brand ambassador for B Corp brands Easydry and Olivia Garden, Sustainability Champion for the Hairstyling Tools Collective and Global Ambassador for the Slow Fashion Movement.

This report

Anne Veck Limited (AV) published its Carbon Emissions Reduction Plan 2023-30 and Nature Positive Business Plan 2023-30 separately in May 2023, with annual reviews in June and July 2024 respectively. Unless otherwise stated, 24/25 = 1/5/24 to 31/4/25 and 25/26 = 1/5/25 to 31/4/26.

With this 2nd annual review, we report on progress in an integrated Sustainability Report and have rewritten the two plans as a Sustainability Plan. We have done this to reflect the reality that the climate and nature emergencies are inextricably linked, in fact part of a “polycrisis” across climate change, nature loss and inequality.

As a micro business, AV’s impact on nature is insignificant. However, we hope that by sharing our plan we might encourage other small businesses to transition towards Net Zero and Nature Positive, especially those in the hairdressing sector.

AV has signed up to the U.N.’s SME Race to Zero and is the only SME globally to have its nature strategy endorsed by Business For Nature’s Its Now for Nature programme. (At time of writing.We hope this situation changes soon.) AV has also taken the U.K.’s Nature Positive Business Pledge.

A note about reporting on our value chain (Scope 3): small businesses usually lack the financial and reputational influence to enforce ethical and sustainable improvements by their suppliers and customers. In fact our experience is that our major suppliers and some of our customers which are all larger businesses than AV, will not or can not supply us with data on CO2 emissions, never mind impacts on nature (which at the moment, most don’t consider). Because of this our choice of suppliers is directed by researching their sustainability /ESG reports and/or their accreditations or lack of them. For example, whenever possible, we choose suppliers (e.g. for hair care products, towels, energy, waste management and recycling) which are B Corp and/or are FSC, RoSPA, Fairtrade, Leaping Bunny, etc. certified. We also consult Ethical Consumer’s “Ethiscore”.

Finally, we have set new targets for 2025/26, followed by a brief list of links to AV sustainability assets.

Here is the link to the full report and new plan.

Other useful links

www.anneveckhair.com/sustainable-hairdressing/

www.instagram.com/salonresourceuk/

bit.ly/SalonReSourceUK sustainable hairdressing tool kit
bit.ly/3zOdCJE sustainable hairdressing tool kit for freelance hairdressers

www.business-biodiversity.co.uk/join-us/
www.business-biodiversity.co.uk/nature-positive-business-pledge/

Keith Mellen Director Anne Veck Limited 12/8/25

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Fxxked up but fixed it – wedding hair service!

This piece was first published in Creative HEAD magazine, in their Fxxked up but fixed it series.
It’s about how Anne tried to scale down her wedding hair service but instead doubled it!

I opened my first salon in Oxford back in 1991. I’ve always loved styling and hair up so it wasn’t long before I developed a small on location wedding hair and make-up side hustle. Then a few years’ later, along came the kids! So when the girls were little, I decided I wanted Saturdays off to have more time with them. But this would mean reducing the wedding business which was going well and of course was mainly Saturdays. After much thought and talking it through with my partner Keith, who wasn’t involved much in the business then, I took the decision that quality time with Chloe and Manon was worth more than my wedding sales. After all, the salon was doing well and Keith had a full time career going on.

So I doubled my wedding hair & make-up prices overnight. That’ll sort it, I thought. I’ve overpriced myself out of the market. Weekends off here we come! But that wasn’t what happened at all. Instead demand for Anne Veck wedding hair shot through the roof, literally doubling. Suddenly I had up to 3 wedding appointments on location each Saturday and I needed to train one of my team to support me. (However, I did try and be a good mum, by taking a week day off instead. )

I learnt a very useful lesson about value and pricing. The unintended consequence of raising my prices was to increase business not reduce it. Clearly I had been doing wedding hair on the cheap. Brides look for quality of service and hairdressing on their big day and by increasing my hourly rate, I communicated that my wedding hair was top quality. For the next few years at least I was probably Oxford’s wedding hairdresser of choice and wedding hair and make-up increased to 10% of our total sales. (Then people stopped getting married. But that’s another story!)

Enquire here about Anne’s bridal hair service and for bridal and red carpet hairdressing training with Anne, check this out.

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Hairdressing training with Anne Veck

Anne is now taking hairdressing training bookings for autumn/winter 2025/26 so we thought we’d share an excerpt from one of her recent award entries! Call her on 07525498903 or email anne@anneveckhair.com for more info and hurry, Mondays are starting to be booked already.

“My passion is sharing my skills and creativity with my peers and inspiring the next generation of hairdressers to succeed. Continuous education is essential in order to grow professionally and to maintain and improve standards.
I work 2 days each week on the floor at Kelly’s Hair Oxford.and from time to time at leading black hair salon SG Hair in Birmingham. As a result, my teaching is grounded in practical salon experience to help participants motivate their teams, retain more clients and increase sales. This business benefit aspect is essential to ensure my education customers receive value for money.
Just because you are an expert doesn’t mean you are a good teacher. So to ensure that I am a credible and effective educator, I studied for the HABC Level 3 Award in Education and Training, which I achieved in 2016.
I believe that students learn best when taught in a method appropriate for their learning style. My experience backs this up. Therefore I provide a range of education, including workshops, seminars, one to one training, mentoring, on line lessons and written material.

WHAT I TEACH
I enjoy teaching at all levels, particularly the basics. A strong understanding of theory is fundamental for any aspiring hairdresser. Both cutting, styling and colour are subjective experiences, so mastering the rules is crucial before breaking them. My education brochure features the following subjects as a guide to prospective customers:
The Perfect Consultation, Bridal Hair Styling, The Perfect Blow-dry, Vintage Essentials, Braiding and Knotting, Colour Correction, Perming: A Modern Guide, Foundation Cutting, Progressive Cutting, Afro for Beginners, Curl Lab, Sustainable Hairdressing and Avant-garde behind the Scenes.

I also offer mentoring to salon owners. At the moment I’m working with two of my former salon managers, now salon owners and have participated in Creative HEAD’s Activator programme since it started.

WHO I TEACH
I teach in the U.K. and Europe with occasional forays further afield and I work in English or French. My main target audience is groups rather than individual hairdressers, so I work with salons, academies, wholesalers and brands. Generally I go to them although I also welcome groups to the Anne Veck Academy at one of my old salons, now Edith et Moi. My current portfolio of clients includes Kelly’s Hair Oxford; Edith et Moi Bicester; Boutique Hair & Beauty Oxford; Freelance Hairdressers Association; Davines Italy; Davines France; Davines UK, Y-Coiffure salons Paris, Maison de la Coiffure, Auxerrre and Limoges and le Centre de Formation d’Apprentis in La Reunion.

I also enjoy the challenge of attracting and keeping an audience for demonstrations at trade events such as Salon International, HairCon and Colour World.”

And here is just one of many testimonials from one of Anne’s regular customers:
Anne was fantastic, I’ve learned so much. She’s so knowledgeable, approachable and passionate about textured hair. The course was delivered in a very relaxed but structured way, building up foundation as the hair structure which helped me to understand how curly hair reacts to chemicals. Also how textured hair needs to be cared and loved. There were different levels of knowledge through the team and she responded to each individual need, with enthusiasm, respect and patience. I’m confident that everyone gained from this training. Tia Jacobs, Owner, Edith et Moi May 2025.

Do get in touch with Anne on 07525498903 or email anne@anneveckhair.com and there’s more here.

Why we use recycled aluminium- guest blog by Jessica Parrish

In this guest blog our friend the wonderful Jessica Parrish explains why she uses recycled aluminium to package her ethical and sustainable curly hair care products:

Why We Use Recycled Aluminium at Shedid & Parrish

Plastic waste is a significant problem in the beauty industry. We’ve always used recycled aluminium and here’s why!

At Shedid & Parrish, we believe sustainability shouldn’t be a luxury – it should be a given. That’s why every decision we make, from ingredient sourcing to packaging, is designed to reduce our impact on the planet while delivering professional grade care for textured and curly hair. One of the most powerful choices we’ve made is using recycled aluminium for our packaging and here’s why it matters.

The Plastic Problem in Beauty

The beauty industry generates over 120 billion units of packaging every year; as has been highlighted by The INDUSTRY.beauty in their 2024 article; most of which are not recyclable. Plastic waste clogs our oceans, pollutes our landscapes, and takes centuries to break down. As a brand committed to protecting both people and the planet, we knew we had to be part of the solution – not the problem.

If not plastic packaging, what are the alternatives?

Glass is recyclable but heavy and fragile. Bioplastics are still debated in terms of true sustainability. Aluminium, on the other hand, is a game-changer. Not only is it infinitely recyclable, it’s also lightweight, durable, and helps preserve product integrity. That’s why we’ve chosen recycled aluminium as our primary packaging material.

5 Key Benefits of Choosing Aluminium

Infinitely Recyclable
Aluminium can be recycled over and over without losing quality – unlike plastic, which degrades each time it’s processed.
Lightweight & Travel-Friendly
Our sleek aluminium travel bottles are perfect for on-the-go styling and hydration, without the weight or waste.
Durable & Protective
Aluminium keeps your products safe from light, air, and moisture – preserving their quality longer.
Lower carbon footprint
Producing recycled aluminium uses 95% less energy than producing it from raw materials according to the International Aluminium Institute (IAI)
Elegant & Reusable
Our minimalist designs aren’t just beautiful – they’re made to be refilled, reused, and cherished.

Sustainable Beauty, Reimagined

Shedid & Parrish packaging isn’t just aesthetically considered – it’s ethically driven oh and did we say beautiful too! Our refillable aluminium bottles are designed to be used again and again. They’re practical for travel, reduce single-use waste, and align with our mission to support mindful beauty routines.

It shouldn’t be difficult to be considerate so we’re making it easier for us all to do the right thing.

Conscious Packaging, Conscious Care

Our environment is precious. And while we’re proud of what’s inside every Shedid & Parrish product, we know what it’s packaged in matters too. By choosing recycled aluminium, we’re investing in a future where beauty and sustainability go hand in hand.

You can feel confident that with all of your Shedid & Parrish choices, you’ll be considering the planet as well as your curls.

Every refill, every reuse, every conscious choice – it all adds up.”

So now you know! Keep a look out for more Shedid & Parrish / Anne Veck collaborations! And for more on sustainable hairdressing, all is revealed here.

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Anne Veck Investigates: is plastic pollution really the problem?

Is plastic pollution really the problem or is it a distraction?
Adapted from an article by Martin Attrill Professor of Marine Ecology, University of Plymouth published in The Conversation 27/5/25

The flow of plastics into the ocean must certainly be stopped but Martin Attrill worries that the plastic pollution problem is a bandwagon that so many businesses, media outlets and governments have jumped on. Has a decade-long focus on “solving” the plastic crisis been a troublesome distraction? There has certainly been a great deal of attention given to it by the hairdressing industry with major brands supporting recycling programmes like Plastic Bank. And on the front line, individual salons and freelance hairdressers are queuing up to take action to reduce single use plastic. Banning single-use straws and refill schemes can seem like an easy win because leaders can be seen to be taking action when these actually do little to solve the ocean’s biggest problems.

This is because the big problem in the oceans is not plastic pollution, its fishing! The most complex and hard to resolve activities that seriously harm our seas, such as industrial overfishing, are still not being dealt with. The most damaging fishing practices such as trawling and dredging continue legally, astonishingly even within designated marine protected areas. Such highly damaging activities have no place near sensitive habitats.

And its not just biodiversity and fisheries that are damaged. It is also the capacity of the seas to absorb and retain CO2 that is essential in the battle against climate change. Oceans full of life (and not just the great whales) sequester far more carbon than marine dead zones with just a few small fish left in them. (e.g. the North Sea and the Irish Sea).

The recent UK ban on sand eel fishing gives some hope. This landmark decision was made to benefit nature (protecting food supply for seabirds), restricting a fishery that does not even supply food for humans. Sand eels are used to make fishmeal and fish oil to feed farmed fish and livestock. On the other hand the UK has, according to some, just betrayed small fishers and fisheries by agreeing to the EU fishing in UK waters for another 12 years. And EU fishing fleets love sand eels!

Damaging fishing practices such as trawling and dredging continue legally, even within designated marine protected areas. Such highly damaging activities have no place near sensitive habitats.

Martin Attrill has worked as a marine ecologist for 40 years. He firmly believes that the most effective and straightforward solution for the UK is to prohibit all towed fishing gear from within at least three miles of the coast – including developing a series of fully protected marine reserves.

In Lyme Bay, this approach has led to a real win-win because the seas are now recovering, and local fishers, holidaymakers and coastal communities are benefiting too. But having read this, please don’t stop your good work on plastics! That IS important. For more about what to do, check out our sustainable hairdressing tool kits. Get yours here.

Image by Nataliya Vaitkevich

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Businesses taking biodiversity seriously!

Business and biodiversity. Great post on LinkedIn by Emma Toovey from Environment Bank about the benefits of membership of UK Business & Biodiversity Forum . Join now here in taking biodiversity and business seriously!

“Did you know that the total asset value of ecosystem services in the UK was estimated at around £1.8 trillion in 2022, according to the Office for National Statistics.

🌊 And nearly half of companies on the London Stock Exchange are highly or moderately dependent on nature, says PwC (a widely argued under-estimate).

🤓 Adopters of the voluntary Taskforce for Nature-Related Financial Disclosure framework has seen an increase of at least 30%

Businesses are navigating a new world where understanding and addressing biodiversity and nature-related risks, dependencies and opportunities are increasingly becoming critical in making good decisions for a sustainable, resilient and viable business. But it is not easy!

If this is your business and you want to join a supportive community of professionals looking to integrate biodiversity into operations then I would highly encourage you to join the UK Business & Biodiversity Forum as a member. Join today for a whole range of brilliant benefits.”

A great post. But UK Business and Biodiversity Forum membership is not just for the big players because it’s good for small and medium sized businesses too. So if you run a salon or a wholesaler or L’Oreal, Davines, Aveda or any of the other brands talking the talk about sustainability and nature, then do join us at UKBBF. Be part of the movement of businesses working to integrate nature into their decisions and operations.

Transparency alert! Keith is a director at UKBBF and Anne Veck Limited is a sponsor and member,so call Keith on 01865 744612 if you’d like to know more. Or if you are shy, email him on keith@anneveckhair.com and for more about sustainable hairdressing, this is the place to go!

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Feeling the Love!

Recently Anne has received 3 lovely hair artist reviews from our friends in the hairdressing media. Here they are, starting with one specifically about Anne’s recent collaborative collection “Chimera”, shot in our back garden. If you are wondering what “collaborative” signifies, it means that everyone involved worked free of charge and the resulting images are free to use by all. Anne loves this approach and it can be very productive indeed.

Nicky Pope editor Respect for Hair

We’ve come to expect nothing less from Anne Veck than ethereal beauty that questions our existence. Chimera is a work of art, merging the human and the machine to create a beautiful chimera – a unique and unexpected form. “We expressed this inspiration by combining both natural and artificial elements to create the looks,” explains Anne. “Glue for hair, metal jump rings, a dress made from tubing, but shot in a natural garden setting.”

A masterpiece!

Charlotte Grant-West Editor Hairdressers Journal International

Anne Veck is my go-to if we’re looking for an expert quote
on sustainability. And not just from a salon business
perspective, Anne has shown time and time again how you
can be brilliantly (madly!) creative, all with sustainability
front of mind. In a nutshell – Anne has been doing
sustainability before it was even a buzzword, she’s the OG.”

Nicola Shannon Editor Professional Hairdresser

“If you say ‘Anne Veck’ I immediately think…..utterly brilliant
– a leader on diversity and inclusivity and someone who has
really invested and continues to invest in their own
education to drive into areas of specialism. She is a hero on
sustainability and for Avant-garde work too. At Professional
Hairdresser we are firm Anne fans!”

Images from Chimera
Creative team:
Hair Anne Veck
Make-up/ Model Ace Tran
Photography Hugh Finnerty
Styling Chloe Mellen for Dirty French Girl Bijoux
Dress Designer Eloise Lepetre for La Dame de Coeur

Thank you for these lovely hair artist reviews!

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