TOXIC FASHION

AS WE GET CLOSER AND CLOSER TO CHRISTMAS, AND THE CONSUMERIST SPENDING MADNESS THAT COMES ALONG WITH IT, ANNE WANTED TO TALK SOME MORE ABOUT HER LATEST PROJECT: TOXIC FASHION.

“TOXIC FASHION” IS A COLLECTION OF IMAGES WHERE ANNE HAS USED HAIR TO EXPRESS HER GROWING DISCOMFORT AT THE FASHION INDUSTRY’S LACK OF ETHICAL VALUES: ITS EXPLOITATION OF WORKERS AND HOW IT RUINS THEIR LIVES. HER HORROR AND OUTRAGE AT THE DAMAGE THIS SAME INDUSTRY DOES TO THE ENVIRONMENT WITHOUT A CARE IN THE WORLD. IN THE LAST FEW WEEKS ANNE HAS PRESENTED THE COLLECTION AT THE ALTERNATIVE HAIR SHOW AT LONDON’S EXCEL CENTRE, AT SALON LIVE NORTH IN MANCHESTER, AT A LIFE DRAWING CLASS IN NORTHAMPTON, AND AS THE BASIS OF AN AVANT-GARDE HAIRDRESSING WORKSHOP IN SWANSEA.

ANNE BELIEVES ALL SALONS, IN FACT ALL BUSINESSES, HAVE A RESPONSIBILITY TO SAVE THE PLANET BY REDUCING THEIR CARBON EMISSIONS, CUTTING DOWN ON WASTE AND SUPPORTING ORGANISATIONS THAT STAND FOR THESE SAME THINGS. IT IS WHY THE SALON HAS BEEN DESIGNED WITH SUSTAINABILITY IN MIND.
CHECK OUT THE FULL COLLECTION HERE
AND THE TOXIC FASHION VIDEO HERE

By Chloe Mellen aka Dirty French Girl

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