Anne Veck Limited published their Nature Positive Business Plan in August 2023, setting out the actions this micro business would take to reduce its impact on biodiversity and the natural world. Early in 2024, the global coalition Business for Nature, called for businesses world wide to submit their nature strategies for publication as part of their It's Now for Nature Campaign on International Biodiversity Day 22 May 2024.

Only 5 businesses made the cut, including Anne Veck Limited. The only SME and the only business from the personal care/hair and beauty sector. "I am proud and, to tell the truth, somewhat overwhelmed, to have our plan published as part of this international campaign to rally businesses to act on nature and contribute towards a nature positive world. My hope is that our action will inspire other small businesses in the hair and beauty sector to do the same." explained Anne Veck.

By developing a nature strategy, Anne Veck Limited is committed to contributing towards the global goal of The Biodiversity Plan (aka GBF) as agreed by governments, businesses and NGOs world wide.

The other 4 business to be featured are UK pharmaceutical company GSK, French fashion house Kering, French utility company ENGIE and the Taiwan Cement Corporation.

As explained on the Business For Nature Website:
"GSK, one of the world’s largest biopharma businesses, and Kering, a company representing some of the biggest brands in luxury goods, are among the first five companies whose nature strategies have been reviewed and accepted as part of ‘It’s Now for Nature’.

These nature strategies are published on the campaign website on the International Day for Biological Diversity, sending a strong signal of the growing momentum on nature and encouraging more businesses to step up their actions to halt and reverse nature loss.

Accompanying GSK and Kering in this first group of companies, are French utility company ENGIE, the Taiwan Cement Corporation and UK sustainable hairdressers Anne Veck Limited, the only SME to be part of this first group."

Eva Zabey, BfN CEO added “The more that companies can share and learn from each other, the quicker other companies can develop their own strategies and avoid having to start from scratch.”

So if you would like to see AVL's plan here it is!