Here at Anne Veck we love Tabitha, her brand, her salon and her approach to sustainability and healthy hairdressing. We don't usually promote a product brand but Tabitha James Kraan 's products are different. But let her explain in her own words:

"The brand is small and pioneering:
Tabitha JK is Cosmos/Soil association certified so it is audited at least once yearly tracking all ingredients back to each farm where grown.
Products are refillable via a post box size refill pouch delivered to the door and must be decanted within 5 days.
The whole range is designed to encourage the hair to stay clean for longer and support less water use and cleaner water washed down the sink.
The range is plastic free inside the bottle and there are no nano plastic ingredients.
The packaging is either or both recycled, recyclable, sugarcane plastic or 100% post consumer plastic that is refillable, or glass or aluminium.

Quick messages we can promote:
1. "Challenge encourage your clients to wash their hair 1 day less per week."
Did you know that heating water is one of the most carbon intensive actions we do in our homes? Ultimately washing the hair once or twice a week would be the goal to start with challenge your clients to “wash their hair 1 day less per week".
2. "Encourage your clients to use leave-in conditioner”.
Carbon use is hugely reduced by shortening your shower. Leave in conditioner can be very effective and saves a huge amount of heated water in your home.
3. If you choose natural products make sure they are grown organically - protect the natural environment and biodiversity. We all have the choice, man-made or natural. If we take from nature we must do it wisely and only choose organic ingredients. Cosmos certified organic is a way of evidencing organic and natural.
Tabitha JK
Founder - Creative Director, Tabitha James Kraan Hair Organics"

For more about sustainable hairdressing visit our sustainability page.