“It’s one of those ideas that, once implemented, makes you wonder why no one thought of it before. ” Vogue UK, October 2008

A statement like this from top fashion publication Vogue may initially have you wondering what newest Gucci’s creation is about to change your life or at least your wardrobe……

However what this statement actually refers to and what fashion institution Vogue has recognised is something which represents a major and essential movement to the way businesses manage their environmental footprint.

It may surprise you to learn that they are specifically referring to the newest generation of eco friendly towels from Easydry which are making a revolutionary stamp on the beauty industry. Used by the most forward-thinking businesses worldwide, Easydry’s biodegradable towels are more efficient, absorbent, eco-friendly and hygienic than traditional cotton towels or other disposable towels.

This is particularly significant to the hair and beauty industry because of our dependence on electricity for the nature of the business. For example, a salon will also often have a washing machine and dryer working all day, every day in order to launder fresh towels for clients. This along with our hot styling appliances & lighting contributes in huge part to the average salon using a staggering 40,000kWh of electricity on an annual basis. This is enough energy to power four average sized households for an entire year!

All of this contributes in huge part to why we at Anne Veck take our ecological footprint very seriously and are always looking for ways to be more green. To find out more about our beautiful eco-salon in Oxford and the recognition we are achieving see here https://www.anneveckhair.com/news_new43.html.

Reducing our reliance on washing & drying machines can potentially reduce this energy usage by up to half which is exactly where Easy dry towels come in.

“Made from pure wood fibres, Easydry eco-friendly towels are manufactured using eco-friendly materials and processes such as recycled water and solar energy, and contain no pesticide-hungry cotton or eco-disastrous plastic. They will biodegrade within 12 weeks and are 100 per cent recyclable. Every Easydry product is incredibly hygienic, soft and super-absorbent. No bleach is used to create the pure white towel, while the dye used for the jet black towel is non-hazardous.” – Easydry [http://www.easydry.co.uk/] 9/7/14

An environmental concern with this kind of disposable towel has always been the trees being harvested in order to make them. However Easydry are able to trace their resources to every stage of production and ensure for every tree taken, another is planted. Thereby using Easydry towels in your salon helps support the sustainability of the rainforest because ;

“Every product in the range is made from certified renewable sources and trees are planted for every one harvested to make the towels which contributes to reducing deforestation. The towels are guarenteed to be;

o Made from renewable sources

o Completely recyclable

o100% biodegradable (within three months)

o All towels and packaging is compostable ”

The responsibility for businesses to be aware of these factors genuinely is essential as deforestation is directly effecting our planet and they way we live today. Without a conscience from all commercial and local businesses the effects will be a lot closer to home in only a few years. With an ever increasing demand on environmental resources it is paramount that we all contribute to preserving the planet in any way we can.  Through using a salon which provide Easydry towels you directly support business that are directly acknowledging the following facts;

• Rainforests once covered 14% of the earth’s land surface; now they cover a mere 6% and experts estimate that the last remaining rainforests could be consumed in less than 40 years.

• 80% of the flowers in the Australian rainforests are not found anywhere else in the world

• Nearly half of the world’s species of plants, animals and microorganisms will be destroyed or severely threatened over the next quarter century due to deforestaion.

• Experts estimate we are losing 137 plant, animal and insect species every single day due to rainforest deforestation. That equates to 50,000 species a year.

• As the rainforest species disappear, so do many possible cures for life-threatening diseases. Currently, 121 prescription drugs sold worldwide come from plant-derived sources.

• The Amazon Rainforest has been described as the “Lungs of our Planet” because it provides the essential environmental world service of continuously recycling carbon dioxide into oxygen. More than 20 percent of the world oxygen is produced in the Amazon Rainforest

“Easydry is fully committed to the concept and practice of sustainable product development”

Easydry’s primary objective is to develop an innovative range of products using sustainable raw materials and processes to ensure minimal environmental impact.

Easydry’s Guarentee

“Our commitment to safeguarding the world’s environment extends to every step of production. We have carefully and painstakingly forged every possible link in our supply chain to partner only with companies that can demonstrate their own commitment to sustainability and environmentally conscious processes.”

Raw Materials

Easydry takes its responsibilities seriously when sourcing raw materials:

• The trees that provide our raw material come from sustainable, properly managed forestry. We use no chemical fertilisers or pesticides, artificial irrigation, genetic modification or illegally harvested wood.

• Our trees are grown on marginal land unsuitable for food crops or human habitation.

• Our forestry sources are continuously monitored, assessed and certified by the Forestry Stewardship Council (FSC).

• Cultivation and production of our raw materials combined uses approximately40 times less water than the cultivation of cotton.

Production

Easydry partners only with companies that share its attitudes on sustainability and environmentally friendly processes.

Our partner companies are extremely conscious of their responsibilities and adhere to the highest environmental standards.

Partner’s certification includes:

• The European Eco Flower – Environmental process certification

• European Award for the Environment

• Nordic Ecolabel

• ISO 14001 – Environmental management system

• Oeko-Tex Standard 100 – Confidence In Textiles certification

• Panda Mark

• ISO 9001 – Quality control

• OHSAS 18001 – Health and safety

Packaging

All Easydry’s packaging is recyclable or biodegradable:

• Pallets are made from recycled cardboard and are themselves recyclable

• Boxes are made from recycled and recyclable cardboard

• Bags are made from 100% biodegradable/compostable eco-material

• Din Certco 13432 certification achieved – European compostability test

• ASTM D 6400 certification achieved – United States compostability test

Colours

At Easydry we use inks that are non-toxic, non-hazardous and water-soluble. A highly innovative process allows us to combine these colours with our eco-friendly raw materials to produce a totally safe, inert towel which is jet black, soft and highly absorbent.

All packaging is compostable or recyclable.